Is It Possible To Replace A Successful Sponsor?
| Year of publication: |
1999
|
|---|---|
| Authors: | McCrickard, Lucy ; Cornwell, T. Bettina |
| Published in: |
International Journal of Sports Marketing and Sponsorship. - Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 1.1999, 4, p. 49-55
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Replacing Successful Sponsors |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | research-article |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-01-04-1999-B005 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014811108