Is it really worth it? : a test of pay-what-you-want pricing strategies in a German consumer behaviour context
Tim Dorn, Augustin Suessmair
| Year of publication: |
2016
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|---|---|
| Authors: | Dorn, Tim ; Süßmair, Augustin |
| Published in: |
Global business & economics review. - Olney, Bucks : Inderscience Enterprises, ISSN 1097-4954, ZDB-ID 2054200-8. - Vol. 18.2016, 1, p. 82-100
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| Subject: | pay what you want | PWYW | behavioural pricing | Big Mac index | willingness to pay | situational influences | pay as you wish | participative pricing | service pricing | Germany | Deutschland | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011738554