Is masimum customer servie always a good thing? : customer satisfaction in response to over-attentive service
Year of publication: |
2013
|
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Authors: | Ku, Hsuan-hsuan ; Kuo, Chien-chih ; Chen, Martin |
Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 23.2013, 5, p. 437-452
|
Subject: | Over-attentive service | Psychological reactance | Customer suspicion | Customer satisfaction | Customers | Customer service management | Kundenzufriedenheit | Kundenservice | Customer service | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality |
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