Is money really the root of all evil? : the impact of priming money on consumer choice
Luqiong Tong; Yuhuang Zheng; Ping Zhao
| Year of publication: |
2013
|
|---|---|
| Authors: | Tong, Luqiong ; Zheng, Yuhuang ; Zhao, Ping |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 24.2013, 2, p. 119-129
|
| Subject: | Utilitarismus | Utilitarianism | Konsumentenpräferenzen | Consumer preferences | Produktdifferenzierung | Product differentiation | Studierende | Students | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009742810