Is more always better? : an investigation into the relationship between marketing influence and managers' market intelligence dissemination
Johannes D. Hattula; Christian Schmitz; Martin Schmidt; Sven Reinecke
| Year of publication: |
2015
|
|---|---|
| Authors: | Hattula, Johannes D. ; Schmitz, Christian ; Schmidt, Martin ; Reinecke, Sven |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 32.2015, 2, p. 179-186
|
| Subject: | Managerial decision making | Market intelligence dissemination | Marketing's influence | Marketing | Marketingmanagement | Marketing management | Marktforschung | Market research | Führungskräfte | Managers | Entscheidung | Decision |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011337505