Is more capability always benefical for firm performance? : market orientation, core business process capabilities and business environment
Year of publication: |
October 2016
|
---|---|
Authors: | Jaakkola, Matti ; Frösén, Johanna ; Tikkanen, Henrikki ; Aspara, Jaakko ; Vassinen, Antti ; Parvinen, Petri |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 32.2016, 13/14, p. 1359-1385
|
Subject: | Business process capability | firm performance | market orientation | environmental turbulence | moderated mediation analysis | Unternehmenserfolg | Firm performance | Prozessmanagement | Business process management | Marketingmanagement | Marketing management | Betriebliches Umfeld | Business environment | Marketing | Dynamische Kompetenzen | Dynamic capabilities | Ressourcenorientierter Ansatz | Resource-based view |
-
Guo, Huiling, (2018)
-
Altahrawi, Mujahed Hani Ali, (2023)
-
Examining the role of information technology in cultivating firms' dynamic marketing capabilities
Wang, Eric T. G., (2013)
- More ...
-
Marketing performance assessment systems and the business context
Frösén, Johanna, (2013)
-
Marketing performance assessment systems and the business context
Frösén, Johanna, (2013)
-
Marketing performance assessment systems and the business context
Frösén, Johanna, (2013)
- More ...