Is more really better for in-store experience? : a psychophysiological experiment on sensory modalities
Van Chien Duong, Emma Regolini, Billy Sung and Min Teah and Siobhan Hatton-Jones
| Year of publication: |
2022
|
|---|---|
| Authors: | Van Chien Duong ; Regolini, Emma ; Sung, Billy ; Teah, Min ; Hatton-Jones, Siobhan |
| Subject: | Biometric measures | Retail design | Sensory cues | Store atmospherics | Ladengestaltung | Store design | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Experiment | Wahrnehmung | Perception |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-02-2020-3656 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013165332