Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making
Baba Shiv
| Year of publication: |
2010
|
|---|---|
| Authors: | Shiv, Baba |
| Published in: |
The connected customer : the changing nature of consumer and business markets. - New York, NY [u.a.] : Routledge, ISBN 978-1-84872-837-0. - 2010, p. 141-161
|
| Subject: | Marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Entscheidung | Decision | Emotion |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003951889