Is online multiple-stores cooperative promotion better than single-store promotion? : misprediction from evaluation mode
Lu Yang, Yunhui Huang, Yi-Chun (Chad) Ho, Zhijie Lin
| Year of publication: |
2019
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|---|---|
| Authors: | Yang, Lu ; Huang, Yunhui ; Ho, Yi-Chun ; Lin, Zhijie |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 56.2019, 7, p. 1-12
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| Subject: | Cooperative sales promotion | Independent sales promotion | Evaluation mode | Product evaluation | Misprediction | Acquisition-transaction utility | Verkaufsförderung | Sales promotion | Bewertung | Evaluation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2019.02.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012109445