Is Online Word of Mouth Higher for New Models or Redesigns? An Investigation of the Automobile Industry
| Year of publication: |
2012
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|---|---|
| Authors: | Feng, Jie ; Papatla, Purushottam |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - New York, NY : Wiley, ISSN 1094-9968, ZDB-ID 14249509. - Vol. 26.2012, 2, p. 92-102
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