Is Oprah contagious? : the depth of diffusion of demand shocks in a product network
Year of publication: |
March 2017
|
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Authors: | Carmi, Eyal ; Oestreicher-Singer, Gal ; Stettner, Uriel ; Sundararajan, Arun |
Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 41.2017, 1, p. 207-221
|
Subject: | Networks and communities | social networks | product networks | diffusion | electronic commerce | exogenous demand shock | Soziales Netzwerk | Social network | Unternehmensnetzwerk | Business network | Schock | Shock | Electronic Commerce | E-commerce | Theorie | Theory | Innovationsdiffusion | Innovation diffusion | Nachfrage | Demand | Netzwerkökonomik | Network economics |
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