Is ownership of brands passe? : a new model of temporary usage for durable goods
René Hubert Kerschbaumer, Thomas Foscht and Andreas B. Eisingerich
| Year of publication: |
2024
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|---|---|
| Authors: | Kerschbaumer, René Hubert ; Foscht, Thomas ; Eisingerich, Andreas B |
| Published in: |
The journal of business strategy. - Bradford : Emerald Group Publ., ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 45.2024, 5, p. 305-313
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| Subject: | Access-based consumption | Framework foresight method | Platforms | Scenario planning | Subscription business models | Geschäftsmodell | Business model | Dauerhafte Konsumgüter | Durable goods | Szenariotechnik | Scenario analysis | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management | Strategisches Management | Strategic management | Konsumgüter | Consumer goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBS-02-2023-0032 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015056029