Is persuasion an art or a learnable skill?
Dieter Frey; Verena Graupmann
| Year of publication: |
2015
|
|---|---|
| Authors: | Frey, Dieter ; Graupmann, Verena |
| Published in: |
Client centricity : relationship management in banking. - Hamburg : Murmann, ISBN 3-86774-453-X. - 2015, p. 43-72
|
| Subject: | persuasion | Bank | Bankmarketing | Bank marketing | Kundenbindung | Customer retention | Sozialpsychologie | Social psychology |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010530635