Is product customization always beneficial in the context of C2M platforms? : a signaling theory perspective
Shuai Wang, Shuang Ma
| Year of publication: |
2023
|
|---|---|
| Authors: | Wang, Shuai ; Ma, Shuang |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 197.2023, p. 1-8
|
| Subject: | Customer purchases | Brand awareness | Signaling theory | Group buying | Lead time | Product customization | Signalling | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Produktmanagement | Product management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2023.122877 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014468855