Is regional strategy more effective than global strategy in the US service industries?
Year of publication: |
2005
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Authors: | Li, Lei |
Published in: |
The limits to globalization and the regional strategies of multinational enterprises. - Wiesbaden : Gabler, ISBN 3-409-14240-1. - 2005, p. 37-57
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Subject: | Dienstleistungssektor | Service industry | Strategisches Management | Strategic management | Multinationales Unternehmen | Transnational corporation | Welt | World | Internationaler Markteintritt | International market entry | Globalisierung | Globalization |
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