Is sexy better than funny? : disentangling the persuasive effects of pleasure and arousal across sex and humour appeals
Enny Das, Maryna Galekh and Charlotte Vonkeman
| Year of publication: |
2015
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|---|---|
| Authors: | Das, Enny ; Galekh, Maryna ; Vonkeman, Charlotte |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 34.2015, 3, p. 406-420
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| Subject: | sex | humour | advertising | arousal | pleasure | emotional appeal | Werbewirkung | Advertising effects | Emotion | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Geschlecht | Gender | Humor |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2014.997423 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011546490