Is simpler always better? : consumer evaluations of front-of-package nutrition symbols
Year of publication: |
2011
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Authors: | Andrews, J. Craig ; Burton, Scot ; Kees, Jeremy |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 30.2011, 2, p. 175-190
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Subject: | Lebensmittel | Food | Warenkennzeichnung | Product labelling | Ernährung | Nutrition | Verbraucherschutz | Consumer protection | USA | United States |
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