Is social media marketing really working? : its impact on the relationship among market orientation, entrepreneurial orientation, and business performance
Felipe Uribe Saavedra; Josep Rialp Criado; Joan Llonch Andreu
| Year of publication: |
2013
|
|---|---|
| Authors: | Uribe Saavedra, Felipe ; Rialp Criado, Josep ; Llonch Andreu, Joan |
| Published in: |
E-marketing in developed and developing countries : emerging practices. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-3954-6. - 2013, p. 174-193
|
| Subject: | Online-Marketing | Internet marketing | Dynamische Kompetenzen | Dynamic capabilities | Unternehmenserfolg | Firm performance | Spanien | Spain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009775764