Is strong more vulnerable? : an empirical investigation of psychological contract formation, violation, and customer reactions
Lishan Su, Russell N. Laczniak, Doug Walker, Sekar Raju
| Year of publication: |
2023
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| Authors: | Su, Lishan ; Laczniak, Russell N. ; Walker, Doug ; Raju, Sekar |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 168.2023, p. 1-16
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| Subject: | Anger | Betrayal | Brand transgression | Negative word of mouth | Psychological contract | Psychological contract breach | Implizite Kontrakte | Implicit contracts | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Emotion | Arbeitsverhalten | Work behaviour | Arbeitspsychologie | Organizational psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114223 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014434841