Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products
| Year of publication: |
2007
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|---|---|
| Authors: | Aggarwal, Pankaj ; McGill, Ann L. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 34.2007, 4, p. 468-479
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