Is the airline trustworthy? : the impact of source credibility on voluntary carbon offsetting
Year of publication: |
2019
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Authors: | Zhang, Beile ; Ritchie, Brent ; Mair, Judith ; Driml, Sally M. |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 58.2019, 5, p. 715-731
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Subject: | voluntary carbon offsets | source credibility | brand credibility | attitude | purchase intention | structural equation models | Glaubwürdigkeit | Credibility | Treibhausgas-Emissionen | Greenhouse gas emissions | Strukturgleichungsmodell | Structural equation model | Fluggesellschaft | Airline | Emissionshandel | Emissions trading | Vertrauen | Confidence |
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