Is the consumer sentiment index capable of forecasting the transaction activeness of clients? : case study for a commercial bank in China
Xia Wang and Yung-Hsin Chen
| Year of publication: |
2012
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|---|---|
| Authors: | Wang, Xia ; Chen, Yung-hsin |
| Published in: |
Emerging markets finance & trade : a journal of the Society for the Study of Emerging Markets. - Philadelphia, Pa. : Routledge Taylor & Francis Group, ISSN 1540-496X, ZDB-ID 2089472-7. - Vol. 48.2012, Suppl.1, p. 20-28
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| Subject: | Consumer Sentiment Index | customer relationship management | transaction activeness | Beziehungsmarketing | Relationship marketing | China | Verbrauchervertrauensindex | Consumer confidence index | Konsumentenverhalten | Consumer behaviour | Privater Konsum | Private consumption |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009682692