Is the destination brand loyalty mechanism invariable? : a comparative study from China
Feng Xu, Cuijing Zhan, Lijun Lu, Juan Tan, Shuaishuai Li, Jie Li
| Year of publication: |
2021
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|---|---|
| Authors: | Xu, Feng ; Zhan, Cuijing ; Lu, Lijun ; Tan, Juan ; Li, Shuaishuai ; Li, Jie |
| Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 22.2021, p. 1-16
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| Subject: | Customer-based brand equity | Loyalty | Tourism area life cycle | Trust | China | Beziehungsmarketing | Relationship marketing | Tourismusmarketing | Tourism marketing | Tourismusregion | Tourism destination | Markenführung | Brand management | Markenimage | Brand image | Markentreue | Brand loyalty | Lebenszyklus | Life cycle | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Destinationsmanagement | Destination management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jdmm.2021.100658 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013041390