Is the future static or dynamic? : the role of culture on escalation of commitment in new product development
Beichen Liang; Sudhir H. Kale; Joseph Cherian
| Year of publication: |
2014
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|---|---|
| Authors: | Liang, Beichen ; Kale, Sudhir H. ; Cherian, Joseph |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 1, p. 155-163
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| Subject: | Escalation of commitment | New product development | Culture | ANALYTIC-holistic thinking | Produktentwicklung | Innovation | Kultur |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010359358