Is the hybrid customer for real? : the customer in the insurance industry of the future
Markus Hofmann
| Year of publication: |
2014
|
|---|---|
| Authors: | Hofmann, Markus Oscar |
| Published in: |
How to succeed in the digital age : strategies from 17 top managers. - Frankfurt, M : Frankfurter Allg. Buch, ISBN 978-3-95601-042-2. - 2014, p. 121-130
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenbindung | Customer retention | Konsumentenverhalten | Consumer behaviour | Digitale Medien | Digital media | Electronic Commerce | E-commerce | Versicherungsmarkt | Insurance market | Versicherung | Insurance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010341254