Is the influence of privacy and security on online trust the same for all type of consumers?
Year of publication: |
2014
|
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Authors: | Riquelme, Isabel P. ; Román, Sergio |
Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 24.2014, 2, p. 135-149
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Subject: | Online trust | Perceived privacy | Perceived security | Moderating effects | Extraversion | Demographics | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Datenschutz | Data protection | Datensicherheit | Data security | Online-Handel | Online retailing | Electronic Commerce | E-commerce |
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