Is the Internet Changing the Dominant Logic of Marketing?
| Year of publication: |
1997
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|---|---|
| Authors: | Brännback, Malin |
| Published in: |
European management journal : publ. twice a year for the Scottish Business School. - Oxford [u.a.] : Pergamon, Elsevier Science, ISSN 0263-2373, ZDB-ID 8594971. - Vol. 15.1997, 6, p. 698-707
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