Is the Marlboro man the only alternative? : the role of gender identity and self-construal salience in evaluations of male models
Brett A. S. Martin; Juergen Gnoth
| Year of publication: |
2009
|
|---|---|
| Authors: | Martin, Brett A. S. ; Gnoth, Juergen |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 20.2009, 4, p. 353-367
|
| Subject: | Werbeplanung | Advertising planning | Geschlechterforschung | Gender studies | Persönlichkeitspsychologie | Personality psychology | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003898051