Is the medicine working? Has anything changed? NPD revisited in super high technology organisations
| Year of publication: |
2004
|
|---|---|
| Authors: | Vickers, Jonathan S. ; Ellis, Peter |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374X. - Vol. 4.2004, 1, p. 5-25
|