Is the polarization index a valid measure of loyalty for evaluating changes over time?
| Year of publication: |
2011
|
|---|---|
| Authors: | Corsi, Armando Maria ; Rungie, Cam ; Casini, Leonardo |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 20.2011, 2 (19.4.), p. 111-121
|