Is the polarization index a valid measure of loyalty for evaluating changes over time?
Armando Maria Corsi and Cam Rungie, Leonardo Casini
| Year of publication: |
2011
|
|---|---|
| Authors: | Corsi, Armando Maria ; Rungie, Cam ; Casini, Leonardo |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 20.2011, 2, p. 111-120
|
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009231637