Is the whole greater than the sum of its parts? : a vending retail study
Dobromir Kirilov Stoyanov
| Year of publication: |
2023
|
|---|---|
| Authors: | Stoyanov, Dobromir |
| Subject: | Field experiment | Gross synergy | Marketing synergy | Net synergy | Vending retail marketing | Synergie | Synergy | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-06-2022-0186 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013552715