Is there a danger of making customers feel too empowered? : exploring the double-edged sword of customer orientation and creative benefits
Yeyi Liu, Tobias Johannes Hubert Mayerhofer, André Marchand, Thomas Foscht, Martin Paul Fritze, and Andreas Benedikt Eisingerich
| Year of publication: |
2024
|
|---|---|
| Authors: | Liu, Yeyi ; Mayerhofer, Tobias Johannes Hubert ; Marchand, André ; Foscht, Thomas ; Fritze, Martin Paul ; Eisingerich, Andreas Benedikt |
| Subject: | Creative benefits | Customer engagement | Customer orientation | Customer-company relationship | Empowerment | Beziehungsmarketing | Relationship marketing | Kreativität | Creativity | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Lieferantenmanagement | Supplier relationship management | Emotion | Verkaufspersonal | Salespeople |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-12-2021-0925 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015198426