Is there a long-term return on price promotions?
Carmen Balan
| Year of publication: |
2014
|
|---|---|
| Authors: | Balan, Carmen |
| Published in: |
The ROI of pricing : measuring the impact and making the business case. - London [u.a.] : Routledge, ISBN 978-0-415-83379-0. - 2014, p. 44-61
|
| Subject: | Niedrigpreisstrategie | Low-cost strategy | Return on Investment | Return on investment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010240072