Is this brand ephemeral? A multivariate tree-based decision analysis of new product sustainability
| Year of publication: |
2008
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|---|---|
| Authors: | Yada, Katsutoshi ; Ip, Edward ; Katoh, Naoki |
| Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 516545. - Vol. 44.2008, 1, p. 223-234
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