Is this opinion leader's review useful? : peripheral cues for online review helpfulness
Ling Zhu; Guopeng Yin; Wei He
| Year of publication: |
2014
|
|---|---|
| Authors: | Zhu, Ling ; Yin, Guopeng ; He, Wei |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 15.2014, 4, p. 267-280
|
| Subject: | Online review | Review helpfulness | Source credibility | Peripheral cues | Social media | Social Web | Social web | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Glaubwürdigkeit | Credibility | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Produktinformation | Product information |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010476763