Is this product easy to control? : liabilities of using difficult-to-pronounce product names
James M. Leonhardt, Cornelia Pechmann
| Year of publication: |
2021
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|---|---|
| Authors: | Leonhardt, James M. ; Pechmann, Cornelia |
| Published in: |
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology. - Amsterdam [u.a.] : Elsevier, ISSN 0749-5978, ZDB-ID 629198-3. - Vol. 165.2021, p. 90-102
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| Subject: | Controllability | Desire for control | Familiarity | Product names | Pronounceability |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.obhdp.2021.04.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012610385