Is VR always better for destination marketing? : comparing different media and styles
Tom Griffin, Daniel Guttentag, Seung Hwan (Mark) Lee, Juleigh Giberson, Frédéric Dimanche
| Year of publication: |
2023
|
|---|---|
| Authors: | Griffin, Tom ; Guttentag, Daniel ; Lee, Seung Hwan Mark ; Giberson, Juleigh ; Dimanche, Frédéric |
| Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 29.2023, 1, p. 119-140
|
| Subject: | advertising effectiveness | destination image | destination marketing | Virtual reality | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Werbewirkung | Advertising effects | Markenimage | Brand image | Online-Marketing | Internet marketing | Tourismusregion | Tourism destination | Virtuelle Realität |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/13567667221078252 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014246955