Is warmth more critical than competence? : understanding how destination gender affects destination identification and destination advocacy
Year of publication: |
2024
|
---|---|
Authors: | Hamdy, Ahmed ; Zhang, Jian ; Eid, Riyad ; Agag, Gomaa |
Subject: | Competence | Destination advocacy | Destination brand gender | Destination identification | Social role theory | Warmth | Destinationsmanagement | Destination management | Geschlecht | Gender | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | Tourismusregion | Tourism destination |
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