Is your business sustainable? : a sentiment analysis of air passengers of top 10 US-based airlines
Melek Meral Anitsal, Ismet Anitsal and Selin Anitsal
| Year of publication: |
2019
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| Authors: | Anitsal, Melek Meral ; Anitsal, Ismet ; Anitsal, Selin |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 29.2019, 1, p. 25-41
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| Subject: | Airline industry | brand attitude | corporate image | sentiment analysis | US-based airline passenger perceptions | Fluggesellschaft | Airline | Passagierluftverkehr | Air passenger transport | Firmenimage | Corporate reputation | Emotion | Luftverkehr | Air transport | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2018.1552532 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012257880