Is Islamic brand attitudes influence Thai Muslims' buying behavioural intentions : a quantitative analysis using smart-PLS
Phattharatharaporn Singkheeprapha and Zulfiqar Ali Jumani and Sasiwemon Sukhabot
| Year of publication: |
2022
|
|---|---|
| Authors: | Phattharatharaporn Singkheeprapha ; Zulfiqar Ali Jumani ; Sasiwemon Sukhabot |
| Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 13.2022, 11, p. 2403-2420
|
| Subject: | Islamic brands | Multi-national corporations | Muslim consumers’ | Thailand | Islam | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Islamisch | Islamic | Muslime | Muslims | Islamische Staaten | Islamic countries | Malaysia | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-08-2020-0252 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013536320