Is Islamic brand attitudes influence Thai Muslims' buying behavioural intentions : a quantitative analysis using smart-PLS
Year of publication: |
2022
|
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Authors: | Phattharatharaporn Singkheeprapha ; Zulfiqar Ali Jumani ; Sasiwemon Sukhabot |
Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 13.2022, 11, p. 2403-2420
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Subject: | Islamic brands | Multi-national corporations | Muslim consumers’ | Thailand | Konsumentenverhalten | Consumer behaviour | Islam | Markenführung | Brand management | Islamisch | Islamic | Muslime | Muslims | Islamische Staaten | Islamic countries | Markenimage | Brand image |
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