Islamic perspectives on marketing and consumer behavior : planning, implementation, and control

Online-Ressource(PDFs (389 pages))

Includes bibliographical references and index

A simplified method for understanding judgment and decision making of Muslim consumers / BurhanudinConsumer behavior in Islam / Abdul Hadi M. Alkhasawneh -- When faithful consumption meets modernism: a review of consumption practices in Turkey / Begüm Yetiser, Burcu Genç -- Consumers' purchasing behaviour for fresh meat from modern retail stores and traditional markets in Malaysia and Indonesia / Norshamliza Chamhuri, Yeni Kusumawaty, Peter J. Batt -- Islam and consumption: religion interpretations and changing consumerism / Farhan Shaikh, Dinesh Sharma -- Islamic marketing: a conceptual framework for political, cultural, and religious interrelatedness / Samer Sarofim, Ahmed Tolba -- Marketing communications in the islamic perspective: communicating the Halal branding / Omar Ramzy, Omar H. Eldahan -- Practical applications in marketing strategies and consumer behaviour in an "Islamic" context / Gulnara Z. Karimova -- Luxury consumption behavior of Muslim customers in a culturally distinct and an affluent market / Khurram Sharif, Norizan M Kassim -- Demystifying the Islamic consumer segments / Bikramjit Rishi, Subhankar Halder -- Marketing financial services and products in different cultural environments / Charilaos Mertzanis -- Accepting a new nano-tech-based technology in the fruit storage industry: a B2B perspective from the Middle East / Azad Omrani, Christine Vallaster -- Zakat and its socio-economic merits: a holistic view towards eradication of poverty / Mohammed Abdul Karim Al-Banna, Ian Michael -- The perspectives of e-commerce in Arab Region: an explorative study / Mohammad Ziaul Hoq, Abdulwahab Shmailan.

10.4018/978-1-4666-8139-2 [DOI]

10.4018/978-1-4666-8139-2 [DOI]

ECONIS - Online Catalogue of the ZBW