Islamic perspectives on marketing and consumer behavior : planning, implementation, and control

Bikramjit Rishi (Institute of Management Technology (IMT), Ghaziabad, India)

"This book brings together the best practices for entry and expansion of global brands into Islamic countries and is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company"--

MoreLess

Year of publication:	[2015]
Other Persons:	Rishi, Bikramjit (ed.)
Publisher:	Hershey, PA : Business Science Reference, an imprint of IGI Global
Subject:	Islamisches Wirtschaftssystem \| Islamic economics \| Internationales Marketing \| International marketing \| Internationaler Markteintritt \| International market entry \| Konsumentenverhalten \| Consumer behaviour \| Islamische Staaten \| Islamic countries
Published items:	14 hits in ECONIS - Online Catalogue of the ZBW

Extent:	xxi, 389 Seiten Illustrationen 26 cm
Series:	Research essentials
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Enthält 14 Beiträge Includes bibliographical references (pages 334 -376) and index
ISBN:	978-1-4666-8139-2 ; 978-1-4666-8140-8
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011570888