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Exploring ethical brand extensions and consumer buying behaviour: the RSPCA and the “Freedom Food” brand
McEachern, Morven G., (2007)
ISO 9001 as an audit frame for integrated quality management in meat supply chains: the example of Scottish beef
Schröder, Monika J.A., (2002)
Integrating the voice of the consumer within the value chain: a focus on value‐based labelling communications in the fresh‐meat sector
McEachern, Morven G., (2004)