Isolating the Determinants of Innovativeness: A Split-Population Tobit (SPOT) Duration Model of Timing and Volume of First and Repeat Purchase
| Year of publication: |
1995
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|---|---|
| Authors: | Chandrashekaran, Murali ; Sinha, Rajiv K. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 32.1995, 4, p. 444-456
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