Issues in adopting the marketing strategy for tourism development in Africa : the case of Ghana
Jerry Kolo; Nnamdi O. Madichie
| Year of publication: |
2013
|
|---|---|
| Authors: | Kolo, Jerry ; Madichie, Nnamdi O. |
| Published in: |
African journal of business and economic research : AJBER. - London : Adonis & Abbey, ISSN 1750-4554, ZDB-ID 2260653-1. - Vol. 8.2013, 1, p. 147-162
|
| Subject: | Tourism Development | Small & medium sized enterprises (SMEs) | Marketing strategy | Sub-Saharan Africa | Ghana | KMU | SME | Marketingmanagement | Marketing management | Tourismuspolitik | Tourism policy | Tourismus | Tourism | Afrika | Africa | Tourismuswirtschaft | Tourism industry | Subsahara-Afrika |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009783115