Issues in advertising : the economics of persuasion ; [a conference spons. by the American Enterprise Institute for Public Policy Research]
ed. by David G. Tuerck
| Year of publication: |
1978
|
|---|---|
| Other Persons: | Tuerck, David G. (ed.) |
| Institutions: | American Enterprise Institute for Public Policy Research (contributor) |
| Publisher: |
Washington, D.C. |
| Subject: | Werbung | Vereinigte Staaten | Advertising |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
8 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 284 S. graph. Darst. |
|---|---|
| Series: | AEI symposia / America Enterprise Institute for Public Policy Research. - Washington, DC : AEI, ZDB-ID 742404-8. - Vol. 78D |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | 8 Beiträge |
| ISBN: | 0-8447-2126-3 ; 0-8447-2127-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000002258