"It adds something and costs you nothing." : news consumers on the value exchange of native advertising and related responsibilities for news media
Dorien Luyckx, Karolien Poels and Tim Smits
| Year of publication: |
2024
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|---|---|
| Authors: | Luyckx, Dorien ; Poels, Karolien ; Smits, Tim |
| Published in: |
Journal of media business studies. - Jönköping : Media Management and Transformation Centre, Jönköping International Business School (JIBS MMT Centre), ISSN 2376-2977, ZDB-ID 2410493-0. - Vol. 21.2024, 1, p. 82-107
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| Subject: | audience 8000w | native advertising | news media | service-dominant logic | Stakeholder marketing | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Stakeholder | Kommunikationsmedien | Communication media | Service-Dominant Logic | Service-dominant logic |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16522354.2023.2214448 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014511883