IT enabled mass customisation as a tool for bond building : an Indian case study
Sita Mishra and Susmi Routray
| Year of publication: |
2011
|
|---|---|
| Authors: | Mishra, Sita ; Routray, Susmi |
| Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 21933625. - Vol. 7.2011, 2, p. 136-148
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009869830