It is a match! : the effect of regulatory fit on new products recommendations
Junhui Zhang, M. S. Balaji, Jun Luo, Subhash Jha, Yogesh K. Dwivedi
| Year of publication: |
2024
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|---|---|
| Authors: | Zhang, Junhui ; Balaji, M. S. ; Luo, Jun ; Jha, Subhash ; Dwivedi, Yogesh K. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 8, p. 1882-1899
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| Subject: | new products | recommendation message | recommendation systems | regulatory fit | regulatory focus | Personalisierung | Personalization | Konsumentenverhalten | Consumer behaviour | Regulierung | Regulation | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015074447